Amid the scenic beauty of Geneva Lake, Reed Custom Builders proudly embodies the enduring spirit of community and family. With a rich history dating back over a century, Reed Custom Builders, now led by its fifth-generation owners, proudly introduces itself to the local area, embodying values of tradition, quality, and dedication. The convergence of serene lakeside living and the warmth of a close-knit community encapsulates the essence of Geneva Lake, making it an ideal setting for a company deeply rooted in the values of heritage and continuity.
At the heart of Reed Custom Builders’ story is the cherished legacy of Bill and Beverly Birck, a family deeply intertwined with the traditions of Geneva Lake. The tale begins with Bill’s parents, who laid the foundation for a lasting family tradition by spending cherished summers at the lake and eventually acquiring a beloved cottage. This tradition, rich in meaning and memories, is emblematic of the values that Reed Custom Builders upholds. Bill and Beverly have continued this legacy, creating timeless moments with their children and culminating in the significant milestone of purchasing their current lake home in 2017.
Beyond the realm of construction, Reed Custom Builders takes immense pride in being a committed member of the Lake Geneva community. Actively supporting numerous organizations—such as the esteemed Lake Geneva Garden Club, Horticultural Hall, Geneva Lake Association, and The Lake Geneva Fresh Air Association—Reed Custom Builders emphasizes the importance of giving back and making a positive impact that extends far beyond their construction projects.
As Reed Custom Builders forges ahead, under the guidance of its fifth-generation owners, there is an unwavering commitment to upholding the meticulously crafted legacy. With a pledge to deliver the same dedication and quality that has been the hallmark of the company for over 131 years, the journey forward is brimming with excitement and the promise of continued impact on both the construction industry and the local community.
At Reed Custom Builders, we remain steadfast in our mission to create quality homes and fulfill dreams while honoring the community that has supported us for over a century. We invite you to join us in our ongoing journey as we continue to build homes and lasting relationships at Geneva Lake.
Reed Custom Builders | Beverly Birck – Partner | 262.812.7749
