Mention the word “cabinets,” and it is likely that kitchens are the first thing to spring to mind. The need for stylish storage space, however, extends throughout the home into bathrooms, entertainment spaces, closets, the office, and all the way out to the garage.
Geneva Cabinets, located in Lake Geneva, Wisconsin, serves both those building new homes and those who are remodeling. The 3,300 square-foot luxury cabinet showroom is open to the public and provides a wealth of inspiration to create practical storage with a personal flair. Without leaving the showroom, customers can also choose cabinet hardware and countertops. Countertop choices range from natural stone, like granite, marble, and quartzite, to quartz and butcher block.
Offering quality products and service has been Geneva Cabinets’ calling card since it began in 2005. The company’s nine employees include two senior designers and two assistants. Joyce Zuelke, one of the senior designers, is also the showroom manager and a certified kitchen designer.
Geneva Cabinets’ personalized design service begins with an in-home consultation to look over the space, discuss budget, and take measurements. The designer then takes the information back to the showroom to create digital drawings in preparation for a client presentation, which also includes pricing. Once the project is underway, Geneva Cabinets remains attentive to detail. The designers make visits to check on progress, and the on-site project manager visits every day. Zippered walls, dust collectors, and an effort to keep noise to a minimum ensure that clients can continue normal life while work continues.
The designers at Geneva Cabinets are experts at integrating clients’ needs with current design trends, particularly in the case of kitchens. One example of this is the Modern Farmhouse look, which appeals to clients who want a homey touch with a sleek, modern design. Many opt for open shelving on the top, with thick, floating shelves for display. Especially in a lake house, nothing should intrude on the view of the water, therefore it is better to confine storage to the lower cabinets, often in a simple Shaker style. Butler’s pantries have also made a comeback to keep staging and clean-up out of sight.
“Right now, people want white cabinets,” says Harris, but, “gray is here to stay.” On the other hand, more adventurous clients inject color into the design with a navy blue or walnut island. Pairing white upper cabinets with a warm wood tone for the bottom is also popular. “Our designers mix different finishes such as wood, metal, and stone,” says Harris.
The people of Geneva Cabinets pride themselves on being able to transform a space with functional storage that expresses the homeowner’s personal style, and attest that their reward is the ongoing relationship that they form with the client. Completing one project “usually leads to [beginning another in] the next room,” says Harris. And there is no better proof of customer satisfaction than that!
Geneva Cabinet Company, LLC
201 Geneva National Avenue South
Lake Geneva, WI 53147
By Susan W. Murray