Gage Marine & Lake Geneva Cruise Line
Gage Marine offers multiple ways to enjoy the waters of Geneva Lake. With two additional businesses under their umbrella – Lake Geneva Cruise Line and Pier 290, this company supports a variety of lake related opportunities.
Gage Marine can assist if you are looking to purchase a boat, as well as help service existing boats in addition to finding winter storage options.
Pier 290, the area’s only on-water restaurant providing an upscale, casual American menu. Guests can enjoy their meal or drinks while taking in unobstructed views of the lake. The venue also provides live music and accommodates private parties ranging from 25 to 300 people.
The Lake Geneva Cruise Line, owned by Gage Marine since 1958, provides visitors opportunities to view Geneva Lake. The fleet, which runs from mid-April until the end of October, includes eight boats, taking passengers out from the Riviera Docks in Lake Geneva for tours, food cruises as well as private parties.
The fleet includes the iconic Lady of the Lake, which is the most familiar to residents and visitors alike. A white, two-level replica of a stern paddlewheeler with navy blue and red trim, is the largest vessel, holding up to 225 people for one-hour tours of half the lake. The Walworth garners attention, as up to 110 riders watch a jumper leap off the still-moving boat onto the dock, deliver the mail in the mailbox and jump back onto the boat.
To get a glimpse inside at one of the lake’s mansions, the Geneva takes up to 50 visitors to Black Point Estate to enjoy a tour of the home and gardens before riding back to town. The Grand Belle and its two levels can seat 156 passengers for just about any occasion, including its Thursday night supper club cruise as well as on the Fourth of July to watch the fireworks.
Rounding out the fleet include the Duchess, a smaller version of the Lady of the Lake, which carries up to 80 people for two-hour cocktail cruises once a week in addition to the Steam Yacht Louise, which can hold up to 50 people while enjoying the boat’s vintage steam engine. On the Lorelai, passengers get the experience of sailing on a private yacht. Finally, the Polaris holds up to 40 people with its canopy-covered deck for private parties.
Location: 1 Liechty Drive, Williams Bay, WI
262-245-5501 | gagemarine.com
812 Wrigley Drive, Lake Geneva, WI
The Boat House
This sales and service provider offers new and pre-owned boats for people who enjoy spending time on the water, in addition to having a full range of parts and expertise with repairs. The Boat House has a number of locations across Wisconsin, Illinois and Florida, including a store in Lake Geneva. “For us, boating is a way of life that we embrace and share with our customers,” a statement on its website reads. “Our passion is enriching your experience on the water.” The Boat House offers a number of different brands.
Location: N2062 S. Lake Shore Drive, Lake Geneva, Wis.;
boathouseh20.com | 262-742-3898
Jerry’s Majestic Marine
Local business owners Jerry and Diane Oglesby have been overseeing this marine-focused operation since 1984, initially with an emphasis on sales, service, storage and rentals. In 2002, they expanded their business, adding boat sales into the mix. Several other partnerships and acquisitions have occurred since then. “Today, a highly skilled team of individuals who share our inspirations and passions is the heartbeat of our company,” according to their website.
Locations: Showroom at 453 Madison St., Walworth, WI
storage campus at N1599 Maple Ridge Road, Lake Geneva, WI; rental pier at 352 Lake St., Fontana, WI
jerrysmajestic.com | 262-248-6128
Munson Ski & Marine
With roots going back to 1957, the full-service dealership sells new and used boats as well as provides other services such as brokerage, a line of marine clothing in addition to parts and accessories. The Fontana showroom includes everything needed for a day on the water, while just a few minutes away in Walworth, this location offers service, storage and a valet concierge providing in and out service on Geneva Lake. This third-generation family-owned business, headed by Mark, Mary Jo and Matt Munson, share their passion for the marine industry and the lake lifestyle with their customers.
Location: 160 Fontana Blvd, Fontana, WI
munsonski.com | 262-394-5730